From: Entrevestor
Date: Sept. 30, 2024
The Halifax maker of software that aims to gamify fitness was recently accepted into Techstars.
Two weeks after it won entry to a high-profile American accelerator, Halifax-based Wellnify has announced a partnership agreement with another Nova Scotia company, outdoor gym equipment-maker Outdoor-Fit Exercise Systems.
Under the deal, 61 schools in Milwaukee where Outdoor-Fit has already installed its exercise equipment will have access to Wellnify’s app, which aims to use gamification and community features to encourage people to exercise. For example, users join fitness challenges that encourage them to compete to exercise more. The app is typically sold as a white label product.
The news comes close on the heels of Wellnify being accepted into the sports cohort of internationally noted startup accelerator Techstars in Indianapolis, Indiana.
“By merging (Outdoor-Fit’s) cutting-edge Outdoor Gyms with our Community Wellness Digital Ecosystem, we aim to inspire a fresh wave of fitness enthusiasts and foster a lasting commitment to healthy habits and behaviours among students in their region,” said Wellnify CEO Travis McDonough in a statement.