Owner of Tranquility Online offers a virtual helping hand

by | Jun 2, 2020 | News, Tranquility Online

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Health services are currently preoccupied with COVID-19. But if your mental health is suffering, where can you go? Joel Muise, owner of Tranquility, pivoted his online therapy platform counselling app to help support those struggling with the mental health effects of the pandemic. He kept true to his core mission and found an even larger customer base; one that needed his services during these challenging times.

“As soon as it became apparent that COVID-19 was going to turn into a global pandemic, we quickly realized that because we had a virtual mental health platform we should be part of the solution.” – Joel Muise, owner of Tranquility.

When the pandemic struck, we all had more questions than the world had answers. This gap has since increased in many ways, and with it, the amount of anxiety felt by all Canadians. Combine that with the reality that we’re largely forced to be alone, without our friends and family by our side, and you have an unmanageable amount of stress. That’s why Joel Muise, owner of Nova Scotia’s online Cognitive Behavioural Therapy service for stress and anxiety, Tranquility, decided to change his business model to help Canadians cope right now.

When social distancing protocols were announced, he knew Tranquility could help because the platform provides virtual help for mental health. Muise says, “We quickly made some changes to our platform to address what people may be going through right now (e.g., health related anxiety, social anxiety, financial distress) and then started to reach out to organizations to see how we can support our healthcare and frontline workers, free of charge.” He then marketed his new offering so people could find help during this challenging time.