NEWS RELEASE: WeUsThem Inc. wins the second Health Challenge Pitch Event, focusing on mental health and wellness

by | Oct 2, 2020 | News



WeUsThem Inc. wins the second Health Challenge Pitch Event, focusing on mental health and wellness

HALIFAX, NS (October 2, 2020) – WeUsThem Inc. has been named the winner of the second Health Challenge Pitch Event, after presenting their mental health and wellness solution to a panel of judges on Friday, October 2.

WeUsThem Inc., is an internationally recognized full-service ad agency who has created imTeen, a technology that empowers youth to track and take care of their health on a daily basis. They were one of four companies who participated in the Health Challenge Pitch Event, created in partnership with Nova Scotia Health, QEII Foundation, BioNova and the Atlantic Canada Opportunities Agency. The company will receive $100,000 and Nova Scotia Health will now consider their solution for scaled deployment.

Participants had 10 minutes to present their medical technologies, with five minutes allocated for judges to ask questions of the presenters.

This event was the second of five virtual pitch competitions focusing on health innovation; it was created to drive innovation in the medtech space and encourage the adoption of technologies that exist to improve the accuracy and level of care medical practitioners require to keep people well, and to make concise, life-saving diagnoses and treatments for patients in Atlantic Canada.

The next pitch event topic will be announced in the coming weeks, and will focus on another health priority identified by Nova Scotia Health.

Visit to learn more about the event and find updates on the next topic.



“These pitch events have been instrumental in highlighting some of the impressive medtech companies in Atlantic Canada that are working on solutions to enhance patient care. We look forward to continuing this partnership, and following the growth and development of WeUsThem Inc. as they collaborate with Nova Scotia Health.”
– Martha Casey, Volta CEO


“On behalf of Nova Scotia Health, we congratulate WeUsThem Inc. on their successful pitch and we look forward to working with them. We would also like to thank everyone who submitted a proposal and presented today. It is clear from today’s event that Nova Scotia has so much to offer by way of innovative medtech solutions.”
– Dr. Gail Tomblin Murphy, Vice President, Research, Innovation + Discovery and CNE, Nova Scotia Health


“Atlantic Canada’s Health and Life Sciences industry is comprised of hundreds of companies who are making globally disruptive health innovations and we’re thrilled to be able to showcase them through the Health Challenge. We look forward to keeping up with WeUsThem Inc.’s success and we will be here to support them as they continue their company growth.”
– Scott Moffitt, Executive Director, BioNova


“The QEII Foundation is extremely proud to be part of this initiative, addressing the conversation head-on and tackling some of the big needs in our community. Investing in innovative solutions in mental health and wellness is an investment in the health of our community.”

– Susan Mullin, President and CEO, QEII Foundation


“The quality of ideas presented this week is proof that Atlantic Canada is home to top-tier talent and innovative start-ups that want to push the envelope. Congratulations to WeUsThem Inc. on earning the opportunity to grow your business and help your fellow Nova Scotians suffering from mental health and addictions issues.”

– Andy Fillmore, Parliamentary Secretary to the Minister of Infrastructure and Communities and Member of Parliament for Halifax, on behalf of the Honourable Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for ACOA



About Volta

Volta (formerly Volta Labs) is one of Canada’s largest innovation hubs, located in downtown Halifax, Nova Scotia. Volta is creating a space where members of the Atlantic Canadian innovation ecosystem can work, connect and learn from one another by accessing co-working space, participating in programs and attending events. Volta has been home to more than 50 startups through its Residency program, which has created more than 300 jobs and raised a combined total of $60-million in equity financing.


About Nova Scotia Health

Nova Scotia Health provides health services to Nova Scotians and a wide array of specialized services to Maritimers and Atlantic Canadians. We operate hospitals, health centres and community-based programs across the province. Our team of health professionals includes employees, doctors, researchers, learners and volunteers. We work in partnership with community groups, schools, governments, foundations and auxiliaries and community health boards. Visit for more.


About BioNova

BioNova leads the development of Health and Life Sciences in Nova Scotia. Our industry-led sector growth plan, BioFuture 2030, has made us the fastest growing sector in Atlantic Canada. We represent over 100 companies in Nova Scotia who have raised over $65 million in investment dollars since the beginning of 2020.


About QEII Health Sciences Centre Foundation

The QEII Foundation inspires generosity to advance health care at the QEII. With financial support from all levels of the community, the QEII Foundation helps fund new technologies, medical research, innovation and professional education that contribute to life-changing moments experienced every day by patients and their loved ones. By working together with people who share a vision of better health, the Foundation strengthens care delivered at the QEII, improving the health and lives of Atlantic Canadians.


About the Atlantic Canada Opportunities Agency

The Atlantic Canada Opportunities Agency works to create opportunities for economic growth in Atlantic Canada by helping businesses become more competitive, innovative and productive, by working with diverse communities to develop and diversify local economies, and by championing the strengths of Atlantic Canada. Together, with Atlantic Canadians, ACOA is building a stronger economy. For more information, please visit


For more information, contact:

Kelly Reinsborough, Director, Innovation, Nova Scotia Health, 902-223-3539


Patti Green, Communications Coordinator, Nova Scotia Health, 902-266-6853


Laurie Snell, Marketing Manager, Volta, 902-220-2544


Chris Brooks, Director, Communications and Outreach, ACOA Nova Scotia, 902-830-3839


Shana Cristoferi, Marketing Manager, BioNova,, 902-830-9193


Tanya MacLean, VP Communications and Marketing, QEII Foundation, 902489-5664